Work / Case study 02 of 04
Same shop, same crew, same spot on Lancaster’s town square. The redesign puts John and his team up front and gives every visitor one clear next step: come ride one.
The brand
A friendly shop sign on the town square: sunny yellow, bright blue and real photos of the crew and their riders.
What changed
Two photos of trike racks became one photo of John, his crew and the shop dog, with a friendly headline and a Come for a test ride button.
People drive to a small shop for the people. Showing them first is the reason to visit instead of ordering online.
Six product menus and a search box became four plain links and a Come see us button, with the phone number and the town square in a strip on top.
Most visitors want to call, ride or find the shop. Those three things are now one tap away on every page.
Test rides lived on an article page. Now they have their own section on the homepage: three simple steps and a button to call and plan one.
A trike is personal. Once someone has ridden one, they’re most of the way to buying it.
Repairs were one item in the menu. Now they’re a section with a real photo of the bench, plain-spoken copy and the phone number on the button.
Service brings people back year after year, including riders who bought somewhere else.
The address and hours were behind Find Us. Now the real storefront leads the visit section, with the address, hours and directions on a yellow shop sign.
If people can picture the front door, they’re far more likely to walk through it.
The new site is designed phone-first, with the phone number at the top and a short page that gets to the point.
Riders look the shop up on their phone, often while they’re already out on the road.
Handed over with Foreman™
The site is theirs: domain, code and content. When something changes at the business, they text Foreman™ and approve the preview.
How Foreman™ works ↗We’re closed Thanksgiving and the Friday after.
Added a holiday hours note to the header and the visit sign. I’ll remove it Monday.
Here are photos from Saturday’s group ride.
Added them to the homepage rider snapshot, credited to the shop.