Lead with the builder's problem.
What changed
A generic headline became one a builder recognizes: "Your homes are built to spec. Your books should be too."
Why
Builders stop scrolling when they see their own world.
Work / Case study 03 of 04
Turquant Builder Services
Same Melissa. Same process. Same clients' words. The redesign puts her brand in charge and her expertise up front.
The brand
Their brand, sharpened.
Every color, font and shape now comes from the elephant logo, built like a blueprint on grid paper.
- Bodoni Moda for headlines
- Libre Baskerville for quotes
- Lato for reading
- Navy#39454E
- Hard-hat orange#C0602E
- Cream#F5F0E7
- Teal#5FC6C2
What changed
5 changes. Each one has a reason.
A process, not a menu.
What changed
Four equal boxes became one numbered line: "Four phases. No skipped steps."
Why
It reads as a method, which is exactly what a controller sells.
Give the Diagnostic a stage.
What changed
A small outlined button became its own section: what gets reviewed, what you get back, and a link to how it works.
Why
The Diagnostic is the front door. Builders say yes faster when they know what's inside.
Proof you can actually read.
What changed
Same two quotes, same credits, set big in her serif font.
Why
Her clients say it better than any headline. Let them be seen.
Built for the phone in a truck.
What changed
Phone-first layout and menu, with Let's Connect always at the top. No more "Homebuilder / s."
Why
Builders check things between job sites. The phone is the first impression.
Handed over with Foreman™
Now they just text it.
The site is theirs: domain, code and content. When something changes at the business, they text Foreman™ and approve the preview.
How Foreman™ works ↗I was on another Ressio webinar. Add it to the About page. Here’s the YouTube link.
Done. It’s in “As heard and seen” and plays right on the page.
A builder in Weatherford just sent a great review. Put it on the home page.
Added next to the other two, credited as “Custom Homebuilder, Texas.”