Work / Case study 04 of 04
Same company, same metals, same two Texas yards and the same tartan and medallion. The redesign keeps what McMurray is known for and makes it easier to find a metal, call the right yard and start a request, on any screen. Here is what changed and why.
The brand
The medallion, the green and the tartan stay. A quieter finish lets the metal and the phone numbers lead.
What changed
Four paragraphs on black became one headline, one sentence and two buttons, next to a photo of the material.
A buyer decides in a few seconds whether they are in the right place. Brass, bronze and copper, stated plainly, keeps them on the page.
The menu labels are pictures of words inside a brass panel. They are now real text links, with a Request a quote button always at the top.
Text links stay sharp on every screen, can be read by Google and screen readers, and leave room for one clear next step.
The full catalog sits in a block of small links at the bottom. Now each metal has its own card with a photo. Tap it to see the shapes normally stocked and add them to a quote.
People recognize brass or copper by sight faster than by reading a list. Building the request while browsing means fewer back-and-forth calls.
Material photos on the preview are stand-ins. The finished site will use photos of McMurray’s own stock.
Today both are one button each in the side panel. On the new home page each gets a section with a photo, what is offered and a button to ask about it.
Cut-to-size and architectural brass win jobs beyond bar stock. Visitors should see them without having to go looking.
The yard numbers sit in small text under the paragraphs. Now both yards are in a strip right under the first screen, and again in a contact section with local and toll-free numbers and a quote form that fills in from the metal cards.
Orders start with a call. The right number should be in view the moment someone is ready.
The medallion, the green and the brass stay. The tartan is the exact same pattern, softened and used as the footer and as a subtle texture when you hover a button.
85 years of recognition is worth keeping. A quieter finish lets the metal and the phone numbers lead.
Phones are sent to a separate mobile site, which lists the Dallas yard only. The new site is one responsive page, with both yards and Request a quote on every screen size.
Contractors look up suppliers from the truck or the shop floor. One site means one set of information to keep current.
Handed over with Foreman™
The site is theirs: domain, code and content. When something changes at the business, they text Foreman™ and approve the preview.
How Foreman™ works ↗The Houston yard is closed Friday for inventory.
Added a note to the Houston listing and the contact section for Friday only.
We’re stocking nickel silver sheet again.
Added sheet to the nickel silver card and the quote form.