Work / Case study 01 of 04
Same gym, same kids, same classes. The redesign keeps everything that makes WGC great, gives it an athletic, upbeat look in the logo’s green, black and white, and hands you the keys so changes are as easy as asking.
The brand
The new star logo runs the show: three colors and bold, fast type like a team jersey, with real WGC kids in every photo.
What changed
Four competing buttons on a striped background became one headline, one real photo of a coach and a gymnast, and one next step: Find their class.
Parents decide in seconds. A real moment from the gym, in the brand colors, says what WGC is before anyone reads a word.
Seven menu items and a hidden “More” became five plain links, the phone number, a Parent login link and one Enroll button. Parent login used to be a tile further down the page. It now sits in the header on every page, and again on the home page’s first screen.
Current parents’ biggest complaints about the old site are finding the Parent login and finding basic information. Every page now has the login and the phone number in the same place, so they’re never more than one tap away.
Class types used to sit under a “Classes & Pricing” menu. Each program is now a large photo tile on the home page.
A parent thinking “preschool” or “cheer” should see it right away, not click around to find it.
The flyers stay as thumbnails. Each event now has a title, date, price and its own button, and the next event is announced in a thin bar on every page.
Flyers are images, so dates can’t be searched, copied or read aloud. Text next to them can, and sign-up is one tap.
The SafeSport note was small text at the bottom of the page. It now sits in a “Strong kids. Brighter tomorrows.” section with three promises, followed by real Google review quotes from parents.
Safety and good coaching decide where a parent signs up. Show them early, in big type, in parents’ own words.
One of four small tiles became a full-width band in the brand colors with a clear button.
Parties are a second income line. They deserve more than a corner tile.
The new site is designed phone-first, with Enroll always at the top.
Most parents will look this up on their phone, often in the car after school.
Handed over with Foreman™
The site is theirs: domain, code and content. When something changes at the business, they text Foreman™ and approve the preview.
How Foreman™ works ↗Spring session signup opens Monday. Put it at the top.
Added a banner with an Enroll link. I’ll take it down when the session starts.
We added a Saturday Tumble Tots class at 9am.
Added to the Tumble Tots page and the class schedule.